sociological publicity

it has come to my attention that sociologists aren't good with PR, because if we were, NY Times would have picked up on this a long time ago. i learned all that in my first year of undergrad. if we had done studies on the gene mutation that caused such-and-such disease, it would have been front page news the next day. and that's not a slight at all to our sisters and brothers in other natural science disciplines. they know how to get their findings out to the general public. sociologists, not so much.